Use Search Engine Optimization (SEO) & Targeted Pay-Per-Click Ads (PPC)
to attract, engage, and convert target audiences online.
With many people beginning their health-related journey online, it is vital to show up on Google, Bing, and Yahoo
when your target audiences are searching for the products, services, or solutions you offer.
With many people beginning their health-related journey online, it is vital to show up on Google, Bing, and Yahoo when your target audiences are searching for the products, services, or solutions you offer.
Search marketing uses search engine optimization (SEO) and paid text ads (PPC) to help companies show up on relevant search engines results pages (SERPs) on Google, Bing, and Yahoo when their target audiences enter specific keywords in a search box.
Use market analysis, SEO strategies, and content optimization to improve your website’s site authority and ranking, while enhancing individual pages for PPC investment.
Use keyword, competitor, and search trend analysis to develop customized Google Pay-Per-Click campaigns that increase leads and lowers cost per acquisition for new customers.
Use market analysis, SEO strategies, and content optimization to improve your website’s site authority and ranking, while enhancing individual pages for PPC investment.
Use keyword, competitor, and search trend analysis to develop customized Google Pay-Per-Click campaigns that increase leads and lowers cost per acquisition for new customers.
Throughout the online decision-making process, search engines play a critical role. From initial “research-intent” searches focused on information gathering to “decision-intent” searches focused on taking an action, search marketing ensures you remain near a prospect through every step of their digital journey.
SEO allows you to create long-form, informational content to address common and useful keywords that can capture “research-intent” search. PPC is laser-focused on having you show up for “decision-intent” searches directly aligned with what you offer. This combination often yields the highest return on a digital marketing search investment.
As you commit to investing in search marketing, here are a few things to consider
when evaluating & choosing the right marketing partner:
As you commit to investing in search marketing, here are a few things to consider when evaluating & choosing the right marketing partner:
Leverage industry knowledge, research tools & tactics, strategy development, campaign management, and reporting by selecting a partner with direct experience managing successful and profitable search marketing campaigns for healthcare clients.
Choose a search marketing partner who will assist in successfully leading target audiences through every step of their digital healthcare journey.
Evaluate a partner based on their framework for reaching, influencing, and reporting on customer interactions and engagements that matter.
Reliable data is necessary to make strategic marketing decisions and calculate the value (and ROI) of search marketing efforts.
Choose a marketing partner who effectively tracks important business metrics and then translates them into actionable insights to inform your marketing and business development efforts.
Search marketing offers the chance to develop trust and confidence with customers – although competition is fierce.
Choose a partner who will foster industry authority, nurture brand reputation, and build credibility to get you to the top of consumers’ minds and search engine results pages!
Online presence, profiles
& website
Brand awareness & customer engagement
The power of local SEO
& geo-targeting
Expertise through engaging
& valuable content
Website traffic, incoming leads & conversion rates
Key metrics & gauge
success using data
Online presence, profiles
& website
Brand awareness &
customer engagement
The power of local SEO
& geo-targeting
Expertise through engaging
& valuable content
Website traffic, incoming
leads & conversion rates
Key metrics & gauge
success using data
We serve a variety of healthcare companies:
We serve a variety of healthcare companies:
