Search marketing to increase
your online presence & growth

Use Search Engine Optimization (SEO) & Targeted Pay-Per-Click Ads (PPC)
to attract, engage, and convert target audiences online.

Search marketing to
increase your online
presence & growth

Use Search Engine Optimization (SEO)
& Targeted Pay-Per-Click Ads (PPC) to
attract, engage, and convert target
audiences online.

Leverage the full power of internet search engines
to grow and expand your business.

With many people beginning their health-related journey online, it is vital to show up on Google, Bing, and Yahoo
 when your target audiences are searching for the products, services, or solutions you offer.

With many people beginning their health-related journey online, it is vital to show up on Google, Bing, and Yahoo when your target audiences are searching for the products, services, or solutions you offer.

Search Marketing

Search Marketing

Search marketing uses search engine optimization (SEO) and paid text ads (PPC) to help companies show up on relevant search engines results pages (SERPs) on Google, Bing, and Yahoo when their target audiences enter specific keywords in a search box.

SEO

Develop Your Online Identity

Reach & Influence Target Audiences

Use market analysis, SEO strategies, and content optimization to improve your website’s site authority and ranking, while enhancing individual pages for PPC investment.

PPC

Increase New Patient Leads

Convert Target Audiences

Use keyword, competitor, and search trend analysis to develop customized Google Pay-Per-Click campaigns that increase leads and lowers cost per acquisition for new customers.

+

SEO

Develop Your Online Identity

Reach & Influence
Target Audiences

Use market analysis, SEO strategies, and content optimization to improve your website’s site authority and ranking, while enhancing individual pages for PPC investment.

+

PPC

Increase New Patient Leads

Convert Target Audiences

Use keyword, competitor, and search trend analysis to develop customized Google Pay-Per-Click campaigns that increase leads and lowers cost per acquisition for new customers.

SEO – Campaign Deliverables

On-Page SEO

Off-Page SEO

Content Creation

Local SEO

PPC – Campaign Deliverables

Campaign Strategy

Campaign
Strategy

Campaign Development

Campaign Management

Campaign
Tracking

Campaign Tracking

Conversion
Analysis

Conversion Analysis

Reach and influence target audiences.

Reach and influence target audiences

Reach and influence target audiences.

Throughout the online decision-making process, search engines play a critical role. From initial “research-intent” searches focused on information gathering to “decision-intent” searches focused on taking an action, search marketing ensures you remain near a prospect through every step of their digital journey.

Benefits of SEO + Pay-Per-Click working together.

SEO allows you to create long-form, informational content to address common and useful keywords that can capture “research-intent” search. PPC is laser-focused on having you show up for “decision-intent” searches directly aligned with what you offer. This combination often yields the highest return on a digital marketing search investment.

Benefits of SEO + Pay-Per-Click working together.

How to choose the right search marketing company

How to choose
the right search
marketing company

As you commit to investing in search marketing, here are a few things to consider
when evaluating & choosing the right marketing partner:

As you commit to investing in search marketing, here are a few things to consider when evaluating & choosing the right marketing partner:

Expertise in Healthcare
Search Marketing

Leverage industry knowledge, research tools & tactics, strategy development, campaign management, and reporting by selecting a partner with direct experience managing successful and profitable search marketing campaigns for healthcare clients.

Understands the
Customer Journey

Choose a search marketing partner who will assist in successfully leading target audiences through every step of their digital healthcare journey.

Evaluate a partner based on their framework for reaching, influencing, and reporting on customer interactions and engagements that matter.

Tracks Key Metrics & Provides
Transparent Reporting

Reliable data is necessary to make strategic marketing decisions and calculate the value (and ROI) of search marketing efforts.

Choose a marketing partner who effectively tracks important business metrics and then translates them into actionable insights to inform your marketing and business development efforts.

Promotes Trust and Credibility

Search marketing offers the chance to develop trust and confidence with customers – although competition is fierce.

Choose a partner who will foster industry authority, nurture brand reputation, and build credibility to get you to the top of consumers’ minds and search engine results pages!

Ready to take the next step?

Ways we help you grow online

growth-icon-color
optimize-icon

OPTIMIZE

Online presence, profiles
& website

increase

INCREASE

Brand awareness & customer engagement

local-seo-updated

LEVERAGE

The power of local SEO
& geo-targeting

communicate

COMMUNICATE

Expertise through engaging
& valuable content

physician-refreal

GROW

Website traffic, incoming leads & conversion rates

magnify-glass

TRACK

Key metrics & gauge
success using data

Ways we help you
grow online

growth-icon-color
optimize-icon

OPTIMIZE

Online presence, profiles
& website

increase

INCREASE

Brand awareness &
customer engagement

local-seo-updated

LEVERAGE

The power of local SEO
& geo-targeting

communicate

COMMUNICATE

Expertise through engaging
& valuable content

physician-refreal

GROW

Website traffic, incoming
leads & conversion rates

magnify-glass

TRACK

Key metrics & gauge
success using data

Who We Serve

We serve a variety of healthcare companies:

We serve a variety of healthcare companies:

Specialty Clinics Vector

Specialty Clinics

Urgent Care Clinic

Urgent Care Clinics

Medical Centers

Research & Diagnostics

Device & Manufacturing

Ready to Start
Ranking Online?