What is a Title Tag & Meta Description (as it relates to SEO)?

Meta Title Tag

A meta title tag (or just “title tag”) is an element of HTML code that communicates the main topic of a webpage page to search engines so they understand the content of that particular page.

Title tags show up on search engine results pages (SERPs) as the headline for each result which you click to take you to that specific website.

Title Tags

Google will usually display between 50-60 characters of a title tag in a SERP to provide context for the webpage and help users decide if the website contains information they are looking for.

Meta Description

A meta description is an element of HTML code that supports a title tag by offering additional information about a webpage.

Search engines (like Google) and social networks (Like Facebook) display the title tag and meta description in search results/social feeds to help users choose websites they feel best match their search intent or interests.

Meta descriptions can be any length, but Google usually offers 160 characters.

If a meta description is longer than that, Google will cut it off with ellipsis […].

It is best to keep meta descriptions concise and descriptive to offer the best experience for users while generating organic clicks to your website.

Pro Tip: Any keywords listed in a search box during a query will be bolded in title tags and meta descriptions, so take advantage of this feature to foster additional engagement around your keywords.

What is Title Tag
Example of how Google search terms are bolded in title tags and descriptions.

Why are Title Tag & Meta Descriptions critical to SEO?

Meta Title Tag

Title tags are necessary to rank on Google and other search engines because they describe the content of your webpage to users (and search engines) so they understand what a page is about before clicking on it.

In essence, title tags provide a “first impression” of your website to potential visitors.

If a title doesn’t match the content on a webpage, most visitors will quickly “bounce” off your site because the content didn’t match their expectation of what they would find on the site based on its title and description on a SERP.

The mismatching of a page’s title and content results in a poor user experience and can lead to a negative impression of a business/brand.

The opposite is also true – a great title tag and supporting page content has a higher likelihood of someone clicking on the link and then staying on your website because they found what they were looking for.

Title tags also serve as content “placeholders” on web browser tabs, so people can organize different pages they have open at one time.

Title Tag Placeholders

Finally, when you share content with people (usually on social media networks), the title carries over to communicate the same thing to people – what is the subject matter (or purpose) of a webpage’s content.

Share content on Social Media
An article being shared on Facebook with a meta title but no description.
Title and Meta Description
An article being shared on Facebook with a meta title and a meta description.

Meta Descriptions

Meta descriptions offer searchers insight into your page to determine if it is relevant to what they are looking for based on their search query.

This content, in essence, is a mini-advertisement for your business so take full advantage to maximize attention, website traffic and engagement.

As we have stated before, mismatched content leads to higher bounce rates which Google keeps tabs on and can penalize your site if this metric is high for your web pages.

Although meta descriptions themselves are not a ranking factor for Google, they do impact click through rates (CTR) and bounce rates which are metrics Google pays attention to.

Pro Tip: Google looks unfavorably on meta descriptions that are duplicated on websites, so it’s important that each page on a website has its own unique meta description.

How does Organix Digital approach Title Tag and Meta Descriptions?

Organix Digital will review each page on your website and provide new/optimized title tags and meta descriptions that use relevant keywords/phrases our team uncovered during their keyword research.

Our goal with every page is to effectively market its content to searchers to increase the likelihood that your site gets chosen over your competition in a SERP or social feed.

We also want to provide Google with accurate and concise descriptions on each of your webpages. Otherwise, Google will scrape the page and piece together its own description which does not provide an ideal explanation of the page’s relevance.

Premium packages allow our team to work on and optimize 20 unique pages simultaneously on your site. Advanced packages offer work on 10 pages.

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