How does Organix Digital conduct Keyword Research for clients?
Organix Digital helps you navigate this challenging step in the SEO process.
Depending on the number of pages on your website and the package you choose, Organix Digital will start by developing a list of initial seed keywords: (20) for the Premium package and (10) for the Advanced Package.
We will use online tools (both free and paid), such as Screaming Frog, Ubersuggest, Google Search Console, Google Trends, Spyfu, and others to investigate what keywords are most impactful for your business.
We will evaluate traffic to your site, search volume, long-tail keyword options, keywords used by your competitors, keywords by season (if applicable) and location-based keywords (specific location and/or “near me”).
The end goal is to identify the most relevant keywords to your business that our team can work to help you rank for as high as possible within SERP’s – since this “organic traffic” is free.
Look at this process like choosing the battles you want to fight against your competition – you can’t fight every battle all the time, so it’s vital to choose carefully so you can win!