Claiming and optimizing a Google My Business profile should be one of the first things a business owner invests in – for several reasons.
#1 – Claim Ownership and Take Control of Your Business Profile
Adding a Business Profile on Google is exactly like adding a location to Google Maps – which anyone can do (even someone not associated with your business or a listing generator bot).
All that is needed to create a Business Profile on Google is a business name, location and category.
From there, people can start leaving reviews, asking questions and adding photos and operating hours within a profile.
Profiles can exist without an Owner/Manager, so it is imperative business owners claim (or create) ownership of their Business Profile through Google My Business as soon as possible.
#2 – Foster Brand Awareness and Consumer Engagement
Once someone claims ownership of a Business Profile, they can leverage the Google My Business platform by adding relevant business information to the profile so local consumers can better understand what their business is all about.
As people become more familiar with a brand, they are more likely to engage with it online if various options to connect are made available.
Google My Business also provides opportunities for businesses to connect with current and potential customers by responding directly to reviews left on a profile, providing direct messaging options, publishing posts and pointing people directly to social media profiles.
#3 – Review and Learn with Data Insights
The Google My Business platform offers analytics where businesses can gain insights on how people are engaging with their profiles.