What are Google Local Business Posts?

Google Local Business Posts are like mini-ads for businesses to promote themselves using their Google My Business (GMB) account.

The GMB platform provides lots of opportunities for businesses to add content and features to their profiles, like:

  • Photos
  • Videos
  • Business Hours
  • Description of your Business
  • Frequently Asked Questions & Answers
  • Communication with customers/prospects through messages
  • Online reviews listings and response capabilities

Other powerful features offer amazing ways to promote a business’s products or services, such as:

  • Products
  • Events
  • Offers
  • What’s New

These posts can also offer specific calls-to-action (CTA) to directly market to consumers – helping them navigate the customer journey.

Current CTA’s are:

  • Call Now
  • Buy
  • Get Offer
  • Order Online
  • Learn More
  • Book
  • Sign Up

Here is an example of a local business Google My Business (GMB) page:

GMB Page

Here is where Local Business posts are located within a Google My Business (GMB) Profile:

Google Local Business posts

Why are Google Local Business Posts important?

Google Local Business posts help support your business in several ways.

1) Free advertising for local businesses.

Google’s goal is always to offer the most extensive (and relevant) search results for their users.

Google My Business offers a more expansive search experience for users so they don’t have to leave a Google page to find relevant information about local businesses.

This aligns with consumer preferences who want less clicking and scrolling through pages to find the content they are looking for.

Businesses who update their information to Google through GMB can be rewarded with real estate on a Google SERP – for free – because this information  helps improve user experiences for Google users.

Since Google My Business profiles and Google Local Business posts serve as “mini-ads” that help generate lead generation, sales, and other conversions or KPI’s (key performance indicator), you should take full advantage of any free “real estate” on a search engine SERP whenever possible.

2) Google loves information to index.

Content uploaded into any Google platform has a high likelihood of being analyzed (“indexed”) since Google constantly wants new content to decipher as it determines the most relevant best information to list in a SERP based on specific keywords.

Google also monitors GMB submissions as part of its ranking algorithm, so maximizing content within these profiles supports your efforts in improving your SEO.

3) Converting posts from GMB to social platforms is easy and effective.

Creating quality content is challenging so it’s important to extend this content and messaging beyond your website and  into various social channels and audiences.

Local Business Posts on Google My Business are perfect bite-sized content pieces based on word count and context that can also be shared on your various social media channels quickly and effectively.

How does Organix Digital deliver Local Business Posts?

As part of our Premium package, Organix Digital will claim and optimize your Google My Business profile.

Part of the profile optimization is creating and posting monthly Google Local Business Posts to your GMB profile.

The subject matter of these posts will be developed and based on content discussions between clients and our content teams and will incorporate keyword strategy and any timely business initiatives.

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