Google Analytics Acquisition

What is Google Analytics?

Google Analytics (GA) is a free tool used to measure and understand traffic to a specific website.

Reports generated within Google Analytics are focused on dimensions and metrics.

Dimensions describe a website’s incoming data, like webpage analysis, social media engagement, how a certain geographic location is performing, or how popular your website is with adults aged 25-35.

Metrics measure website data quantitatively by defining results in numbers, like the number of site visits a day, how many seconds users stayed on a homepage, the number of form fills that took place on a specific webpage, etc.

Google Analytics also categorizes website data in the following ways to analyze Audience and Real-Time traffic:

  • Acquisition
  • Behavior
  • Conversions

Acquisition

The Acquisition section provides details on how visitors find and then visit a website.

This type of reporting is a great way to identify the most effective sources of web traffic, like email, pay-per-click ads, banner ads and organic traffic (to name a few).

Google Analytics Acquisition Report
Google Analytics Traffic Source

Behavior

The Behavior section details what visitors do once they are on a website.

These reports are a great way to learn if visitors are finding value in your website by how long they spend on the site, how many pages they visit in a session and if they completed any intended action(s) (a phone call, form fill, content download, etc.).

Here are a few Behavior metrics and how they are defined:

  • Pageviews: Total number of pages viewed.
  • Unique Pageviews: Number of people who viewed a specific page at least once during a visit.
  • Average Time on Page: The average amount of time people spent viewing a specific page during a visit.
  • Bounce Rate: The percentage of people who only visited one page before leaving the site.
Google Analytics Behaviour Flow

Conversions

The Conversions section provides details on how people convert on a website.

These reports are a great way to study the quantity of conversions, where and how they occurred and what changes are needed to improve the rate of conversion on a website.

This analysis is available through the creation of specific “goals” created in Google Analytics (GA).

Several standard goals in GA are:

  • Form Fill Completions
  • Tracked Phone Calls
  • Online orders
  • Time on site
Google Analytics Channel Grouping
Google Analytics Goals

Google Analytics helps you answer basic questions like:

  • How many people come to my website per day/week/month?
  • Where do these people live?
  • What pages do they visit on my site and in what order?
  • How did they find my site (organic search, paid efforts, typed in my website name, email, etc.)?
  • Who are these people (age, gender, interests, etc.)
  • What content on my site leads to the most conversions?
  • Which marketing outreach tactics generate the best results?

And more advanced questions like:

  • What is the average number of pages a user visits before they convert?
  • What is the profile (or persona) of people who convert most often on my site?
  • How many times have specific users come back to my site over a period of time (with our without converting)?
  • What content and content types (videos, white papers, downloads, blogs) generate the most engagement and/or conversion on my site?
  • What day and time of day does the most engagement and/or conversions occur?

Why is Google Analytics essential for SEO activities and strategy?

Google Analytics (GA) offer valuable insights for your business by helping you measure and understand how people find and engage your website.

The various “dimensions” built into GA allow you to analyze site traffic in so many ways, such as:

  • What source (display, pay-per-click, email, blog, etc.) introduced your website to a visitor
  • What device they used
  • What OS was used
  • What part of the world this visitor came from
  • and more…

This free analytics tool also helps you track and calculate return on investment (‘ROI”) for digital marketing activities as it integrates with other Google marketing products and allows data to be housed and analyzed in one place.

Google products, like Google Ads (pay-per-click ads platform), Google Search Console (SEO dashboard and tool) and Google Data Studio (graphical representation of data) easily connect to GA.

Also, managing individual tags, codes and triggers in GA is simplified and seamlessly tracked – offering you a complete view of reach, frequency and influence of your outreach activities on key business metrics (awareness, engagement, leads, conversions).

Real-time insights in GA are available across an almost unlimited number of subjects and metrics, allowing you a pulse-check on your business and the ability to leverage actionable data to make decisive business decisions.

In short, Google Analytics helps you understand if your website is accomplishing what you intended for it and by how much.

How does Organix Digital offer value with Google Analytics?

If you don’t have Google Analytics installed on your website, Organix Digital will set it up and test it for you to ensure it’s tracking your site traffic.

This includes creating an account and providing your login credentials.

If you do have Google Analytics installed on your website, we will review the setup and offer optimizations to increase the insights you can derive from your data.

In either scenario, we will also create specific goals into Google Analytics that are important for your business so you can measure and analyze them in detail.

These goals can address conversions, leads, KPIs, users, marketing types, etc.

We will also link Google Search Console and will provide step-by-step instructions for you to link your Google Ads account (if applicable).

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