Keyword Research provides insights around what terms people are use when searching for things online and what keywords businesses want to show up for when searched online.
When done effectively, keyword research helps businesses identify keywords (or “terms”) that people regularly use and convert from and then create website and blog content around these valuable keywords to increase their organic search rankings.
Businesses should consistently analyze keywords that are driving the most traffic and conversions to their website because those are the keywords they will want to invest in through content and paid marketing efforts.
How a site is structured communicates to people and search engines what sections and content are most important.
A perfect example of this is a sitemap, which describes the relationship (or hierarchy) between all webpages within a website – outlining what pages are more important than others based on their location.
To create quality content for SEO purposes, businesses must place the specific keywords and phrases they want to rank for in the important areas of their site so they communicate their importance to search engines.
Good structure improves the user experience and effectively communicates hierarchy and structure to search engines – both important ranking factors for Google.
Website structure also reduces the chances of SEO competition from content on the same site and limits the potential for duplicate content – both of which reduce ranking potential and should always be avoided.
Professional Writing/ Copywriting
Quality-content requires writing that it easy for people and search engines to read and understand.
Content should have good grammar, text structure and be clearly written to effectively communicate the subject matter to those consuming it.
There are plenty of examples where businesses have packed their content so full of the keywords they want to rank for that it no longer makes any sense for the people reading it or the search engine crawlers scanning it.
The readability of content keeps readers engaged and on a site which could lead to additional online exposure if the content is shared, commented on and or added as a backlink on a reputable website or blog.
Quality content can often lead to higher organic ranking and online brand exposure, foster additional site traffic and increase the potential for conversions because they are targeting the right audiences with the right messages.
Based on that level of potential impact, quality content creation should remain as a core aspect of a company’s overall SEO strategy.