Grow your business using
Search Marketing

Harness the power of search engines to elevate your company’s
online positioning, brand authority, and search-generated revenue
from key products, services, or solutions.

Start Ranking Online – Generate More Leads Today!

Grow your business
using Search Marketing

Harness the power of search engines
to elevate your company’s online
positioning, brand authority, and
search-generated revenue from key
products, services, or solutions.
Start Ranking Online –
Generate More Leads Today!

How We Approach Search Marketing

Organix Digital offers a proven search marketing framework to increase
online exposure, website traffic, and leads from targeted audiences. 

Organix Digital offers a proven search marketing framework to increase online exposure, website traffic, and leads from targeted audiences.

Guiding Principles -

SEO + SEM Symbiosis

Use the full power of search engines by combining paid ads at the top of the page and a long-term, rank-building SEO strategy.

Landing Page Content Rules

Start by developing landing pages with keyword rich paragraphs and compelling calls to action – since this content carries the most SEO value.

How We Approach Search Marketing-updated

Go Deep - Not Wide

Determine areas of focus then consolidate landing pages to one service/one page – with additional content supported through Blogs.

Monitor Results and Improve

Track results closely to ensure we understand what’s working and why. Then we can focus on meeting KPI’s and increasing ROI

SEO + SEM Symbiosis

Use the full power of search engines by combining paid ads at the top of the page and a long-term, rank-building SEO strategy.

Go Deep - Not Wide

Determine areas of focus then consolidate landing pages to one service/one page – with additional content supported through Blogs.

How We Approach Search Marketing-updated

Monitor Results and Improve

Track results closely to ensure we understand what’s working and why. Then we can focus on meeting KPI’s and increasing ROI

Landing Page Content Rules

Start by developing landing pages with keyword rich paragraphs and compelling calls to action – since this content carries the most SEO value.

Steps to Success

Search marketing works if you have a clear strategy and plan from the start.

Here are the steps we take to develop, launch, and manage profitable search marketing campaigns:
Search marketing works if you have a clear strategy and plan from the start.


Here are the steps we take to develop, launch, and manage profitable search marketing campaigns:
STEP 1

DEVELOP
STRATEGY

STEP 2
Improve SEO Health

IMPROVE
SEO HEALTH

STEP 3

INTEGRATE
REPORTING

STEP 4
Boost Activity with PPC

BOOST ACTIVITY
WITH PPC

STEP 5
Targeted Content

DEVELOP TARGETED
CONTENT

STEP 1

Develop Strategy

Craft an effective strategy that accomplishes specific business goals & KPIs by learning about your business.

Analyze Business Strategy

  • Business Goals
  • Target Audiences
  • Current Persona Details
  • Industry/Market Trends
  • Seasonal Considerations
  • Top Line Items (by revenue)
  • Top Line Items (by profit margin)
  • Direct Competitors

Analyze Digital Strategy

  • Google Analytics (GA)
  • Google Search Console (GSC)
  • Marketing Initiatives (past, present)
  • Target Keyword List
  • Keyword Analysis
  • Content Marketing (past, present)
  • Website/Landing Page Analysis
  • Acquisition Channels
  • Key Performance Indicators (KPIs)
STEP 2

Improve SEO Health

Improve the SEO health of key landing pages by addressing technical optimizations and developing valuable, keyword-rich landing page content.

ON-PAGE SEO

  • Add/Revise Title, Meta Descriptions & Keywords
  • Add/Update Header Tags
  • Implement Google Structured Data
  • Address 404’s
  • Add/Update Schema Markup
  • Add/Update Image Alt Tag’s
  • Add/Revise Robots.txt

OFF-PAGE SEO

  • Develop & Implement Search Engine Submissions
  • Foster Strategic Link Building & Optimizations
  • Submit Google Webmaster Updates
  • Perform Google Index Checks

LOCAL SEO

  • Create/Optimize Google Business Profiles (GBP)
  • Integrate & Update Local Online Listing Profiles (70+ directories, maps/gps, apps, voice, social channels)
  • Create & Promote Google Local Business Posts

CONTENT CREATION

  • Create/Revise Landing Page content (based on keyword & content strategy)
  • Finalize Content Creation Plan (based on keyword & content strategy - Blogs, Articles & GBP Posts)
STEP 3

Integrate Reporting

Identify the goals & KPIs that matter to your business and then integrate tracking to effectively measure results using your own first-party data.

GOOGLE TOOLS

  • Google Analytics - Implement/Configure
  • Google Search Console – Implement/Configure
  • Google Tag Manager – Implement/Configure
  • Create & Integrate UTM Code Structure

CUSTOMIZED TOOLS

  • Setup Goal & Conversion Tracking
  • Analyze Landing Pages & CTA’s
  • Develop Custom Client Reporting Dashboard
    (supported with Google Data Studio, Google Analytics,
     Google Search Console & Google Tag Manager)
STEP 4

Boost Activity with PPC

Increase website visits, engagement, and leads from target audiences using targeted pay-per-click campaigns.

CAMPAIGN STRATEGY

  • Conduct Research
  • Set Goals
  • Establish Campaign Structure
  • Analyze Landing Pages

CAMPAIGN DEVELOPMENT

  • Finalize Ad Copy
  • Finalize Keywords
  • Establish Campaign Targeting
  • Establish Budgets

CAMPAIGN MANAGEMENT

  • Optimize Campaign Structure & Bids/Budgets
  • Conduct Keyword Analysis
  • Analyze Goals & Conversions
  • Improve Ad Copy, Ad Extensions & Targeting Parameters
STEP 5

Develop Targeted Content

Improve website content and topical authority while increasing organic search rankings and linkable assets by creating relevant, keyword-rich content.

CONTENT STRATEGY

  • Audience/Demographic Analysis
  • Keyword/Content Gap Analysis
  • Competitor Strategy Analysis
  • Keyword/Content Ranking Potential

CONTENT DEVELOPMENT

  • Improve Existing Content
  • Topic Ideation across Tactics
  • Create Keyword-rich Content
  • Ongoing Content Management

CONTENT TYPES

  • Website Content (Landing, Product, Sales)
  • Blog Content (Comparison, Curated, Roundup)
  • Google Business Profile/Local Business Posts
  • Outreach & Linking (Email, Social)

Timeline

web-timeline

Interested?

LET’S CONNECT

Choose Organix Digital as your
Healthcare Search Marketing Partner

When you partner with Organix Digital, you join a family of search professionals committed to increasing your company’s online exposure, website traffic, and incoming leads from targeted audiences.

When you partner with Organix Digital, you join a family of search professionals committed to increasing your company’s online exposure, website traffic, and incoming leads from targeted audiences.

How We Add Value -

Full-Spectrum SEO

We implement tactics and strategies to increase your online visibility to target audiences and search engines.
  • Ensures your website is properly structured and communicates what specific keywords and content you want to rank for to search engines
  • Involves activities that occur off a website to engage and increase leads from target audiences while sending additional signals about your business to Google
  • Consists of taking advantage of local/location-based profiles and targeting to further engage and generate leads from potential patients
  • Combines with content optimization efforts – landing page and blog content developed by our team is relevant and valuable to both people and search engines

Focused Pay-Per-Click (PPC)

We create, manage, optimize, and track pay-per-click (PPC) campaigns to increase online conversions and ROI while lowering acquisition costs.
  • Allows placement of your text ads at the very top of search engine results pages (SERPs)
  • Gets your company positioned at the top of SERPs much faster than SEO
  • Provides a much higher level of control, targeting, and placement in search results (SERPs)
  • Allows you to reach, influence, and convert target audiences into leads based on the terms and keywords they are entering into search boxes

Market Intelligence

We analyze your industry and direct competitors to obtain insights, craft custom strategies, and identify areas of opportunity.
  • Analyzes and identifies keywords and phrases to compete on and invest in
  • Analyzes and identifies areas to strategically invest in – where the competition is not as strong
  • Analyzes and identifies top online competitors to examine their methods, strengths, and weaknesses to inform a strategy to compete
  • Helps to establish successful paid media campaigns, effective content optimization strategies, and relevant conversions to track return on investment (ROI)

Content Optimization

We develop and implement content that attracts target audiences, informs search engines, and lowers the overall costs of acquisition for new customers, clients, or patients.
  • Influences the creation of content that is succinct, easily available, and valuable
  • Produces higher online visibility, higher consumer engagement, and higher conversion rates
  • Leverages a customized data-driven keyword & content strategy
  • Provides the opportunity to establish industry expertise

Data Translation

We deliver results and foster business intelligence using first party data and leveraging industry-standard tools and attribution strategies to turn metrics into insights.
  • Transparent, in-depth campaign dashboards track campaign performance using 1st party data – 24/7
  • Effectively guides teams with optimizations and overall campaign management
  • Effectively guides teams with operational insights and decision-making
  • Helps to answer the question, “Is search marketing driving the results I need?”

Frequently Asked  Questions

We offer standalone services although we recommend combining tactics based on the increased performance and ROI that comes from SEO & PPC working together.

Our business model isn’t based on long-term contracts with transactional/canned SEO strategies focused only on our profit margin – not yours. Instead, we offer you customized campaigns with finite timelines using proven search marketing strategies that deliver proven client value and ROI.

Investing in SEO for less than 6-months will not provide the short-term or long-term ROI needed to justify your investment. After 6-months, the contract is month-to-month and can be cancelled at any time.

We evaluate the progress and performance of your campaigns and evaluate next steps and investment levels based on your goals and initiatives. Contracts are either month-to-month or based on a limited scope-of-work - no long-term contracts are ever required.
Recommended budgets are based on:
  • Number of services/products you are looking to promote
  • One-time fee based on the number of website URLs on your website
  • Number of Google Business Profiles (GBP) you want us to develop, optimize & promote

Ready to Start
Ranking Online?

SCHEDULE A CONSULT