Why I Am Not Showing Up In Google Maps?

3 Steps to Start Ranking in Local Search Results.

Why I Am Not Showing Up In Google Maps?

3 Steps to Start Ranking in Local Search Results.

If you rely on local traffic to your offices, clinics, or retail spaces, it’s important that you rank in Google Map search results when people in your area are searching online for what you offer. It never feels good to Google your company name and only see your competitors listed because that means you are missing out on new customers by not being visible.

Here are 3 steps you can take to ensure your organic visibility to new customers in your area:

Jump to:

Step #1 – Create Individual Locations Pages on Your Website
Step #2 – Create Individual Google Business Profile (GBP) Accounts for Every Location
Step #3 – Optimize Your Google Business Profile (GBP) Accounts

Step #1 – Create Individual Locations Pages on Your Website

If you operate multiple locations, it’s important to create individual location landing pages for each of them on your website.

By creating an individual landing page for each location, your site has a much higher chance of ranking in search and map results because of Google’s “hyper-local” algorithm update in 2022. This update now ranks businesses based on their physical proximity plus the keyword(s) the person is searching for online. If Google doesn’t know you have a location in the area where a potential customer is searching (because all of your locations are listed on one page) then you won’t show up in the Google Maps Pack/Local Search Pack listings above the organic results section.

Each individual location page should have unique NAP details (Name, Address, Phone Number) and location-specific header titles, content/images, services/treatments, and calls-to-action (such as “online check-in” or “schedule appointment”).

These pages should be titled “{Brand Name – Location}”.

For example:

Progressive Urgent Care – Carlsbad        
/locations/carlsbad

Progressive Urgent Care – Poway           
/locations/poway

Progressive Urgent Care – Del Mar         
/locations/del-mar

Now for a real-world example on how this works:

Jane just moved to Carlsbad, CA. Unpacking boxes, she cuts her finger and needs medical attention.

There are two urgent care clinics within a mile of her home in either direction – Progressive Urgent Care & Urgent Care Now. Both companies operate multiple clinics in San Diego County, and each has a clinic in Carlsbad. Progressive Urgent Care has an individual location landing pages on their website for each location while Urgent Care Now lists all their locations on one “Locations” landing page on their website.

When Jane searches “urgent care near me” on her phone, Google clearly recognizes, understands, and will likely rank the page titled “Progressive Urgent Care – Carlsbad” based on her proximity to the provider and the “relevance” of the page – the title of the page has “Urgent Care” and “Carlsbad” in it and also has images that are tagged with relevant, localized keywords relating to “Urgent Care in Carlsbad”.

Google will probably not rank the page “Urgent Care Now” as high (if at all) because the one “Locations” page on their website has different locations on it with different sets of names, addresses, phone numbers, and information. Yes, “urgent care” and “Carlsbad” are on the page, but this setup forces Google to think and make decisions on what they deem “relevant” enough to rank – which often causing them to rank another company instead.

So, when Jane searches “urgent care near me”, the “Progressive Urgent Care – Carlsbad” page gets ranked in the first 3 map listings. Urgent Care Now is not included in the list. Jane recognizes how close Progressive Urgent Care is to her house, clicks their “Website” button in the listing, and immediately lands on the page http://progressiveuc.com/locations/carlsbad which lists this location’s office hours, phone number, directions, and offers an online check-in button directly on the page.

She checks in online, drives down to the clinic 20 minutes later for her appointment, converts into a patient, and now has a brand preference for Progressive Urgent Care for her future healthcare needs.

That’s why you need to invest in individual location landing pages.

Step #2 – Create Individual Google Business Profile (GBP) Accounts for Every Location

Google Business Profile (GBP) is a free Google product available to businesses that offers massive potential for organic web traffic, new business, and revenue for your company. Consider that most Google searches list one GBP account in every search results page (SERP) for free, so you can imagine the visibility that is available for local companies that get ranked in these organic, local searches.

The key to ranking here is a strong domain authority with Google. A strong domain authority takes time to develop and involves various SEO activities, although for this conversation, we will discuss how GBP can build authority with Google using local signals.   

Like locations pages, companies often create just one GBP account for their business, even if they have multiple locations. This again limits your visibility with Google and doesn’t help build authority. Instead, create a GBP account for every location with the same naming convention “brand name + location”, and then optimize it over time with content (which we discuss next).

Don’t underestimate the power of GBP and its ranking potential, as these accounts are listed at the top of search engine results pages (SERPs) and can drive qualified traffic to your site that is ready to convert based on what they entered into their search bar.

Step #3 – Optimize Your Google Business Profile (GBP) Accounts

Having an active GBP account and having an optimized GBP account are two very different things. There are numerous ways to optimize your account(s) to build authority and rank higher than your competitors, although they require effort and consistency.

Here are some of the ways you can optimize your GBP account to increase visibility and organic website traffic from search and map listings:

NAP Details

GBP accounts offer another opportunity to send signals to Google about your NAP details. Remember, your location name should be “brand name + location” and have an up-to-date address and phone number.

Website Address & Appointment Link

GBP provides a section to include a specific CTURL (click-through URL) or webpage that users will be sent to when they click the “website” button in your GBP listing. IMPORTANT: Make sure you do 2 things here.

  1. Make sure the CTURL points to the specific locations page on your website – not your homepage. This provides a better user experience by eliminating the numbers of clicks needed to convert on your website.
  2. Add a UTM code to your CTURL that designates this traffic as coming from your Google Business Profile in Google Analytics. If you have conversion tracking set up on your site, this will help you understand the awareness, engagement, and new conversions being generated by this form of organic traffic to your website.

A separate appointment link is also available if you want to include it. We recommend having a conversion button on every location landing page, but if appointments are scheduled on another page (or through a specific vendor page), make sure to include that link here to reduce unnecessary clicks whenever possible.

Content Categories

GBP also provides other content options to include in your profile, such as:

  • Service categories
  • Product categories
  • Service areas
  • Hours of Operation
  • Appointment Links
  • Additional attributes (such as veteran-owned, woman-owned, etc.)
  • Accessibility (wheelchair accessible bathroom)
  • Amenities
  • Service Options
  • Company Details

Try and fill out as much information as possible for each of your location GBP accounts. The more information you provide to Google the better because this helps to build up your domain authority.

There are also several GBP options that allow companies to send additional local signals to Google which include:

  • Local Business Posts
  • Images
  • Google Reviews

Local Business Posts

Google offers the ability to create “Local Business Posts” (or “micro-blogs”) on your GBP account that consumers can access on your account. There is no limit to the number of posts you can create and list on your account although there is a 1,500-character limit (approx. 225 words). Creating and publishing keyword-rich Local Business Posts several times a week is an amazing way to improve your Local SEO and local search rankings on Google. Take full advantage of this free tool that impacts local results for your business.

Images

Google loves content and providing value to its users. For B2C companies, pictures on a GBP account are a great way to introduce potential customers to your brand while sending additional signals to Google.

A great GBP image strategy is to provide a section-by-section “walk through” of your location using images for potential customers who have never been there. Take pictures of the outside of your building, signage, and hours of operation. Take pictures of the entrance/foyer/reception desk and of hallways, rooms, bathrooms, and other main areas of your space. Images are often more impactful with people in it, so take a few pictures of staff (if possible). You don’t need professional pictures. Cell phone pictures work great. The key here is providing potential customers with an understanding of what they will experience when they visit your location in the future.

Google Reviews

Reviews on Google are the gold-standard of online reviews because companies are not able to hide negative reviews (and Google rarely removes a negative review once it’s been posted). This service is also free and has been shown to impact your domain authority and ranking potential with Google – for obvious reasons.

An impactful Google Reviews strategy involves asking for a review from every customer you serve. Make it easy enough to leave a review and you will be surprised at how many people take the time to submit a Google review. Also, if you can respond to every review – great. If that is too overwhelming based on the volume of reviews you receive, at least respond to every 3-star review or lower.

Responding back to negative reviews provides the chance to engage with a dissatisfied customer and to hopefully win them back through a positive resolution. They might even change their review.

Regardless, it shows potential customers who read reviews before considering your business that supporting customers is important to your company and it might be the reason they choose you instead of your competitor.

As you can see, individual landing pages and GBP accounts should be created and optimized for every location you operate. These efforts significantly impact your local search engine optimization rankings, listings in important organic results such as Google Maps, and new business conversions based on the increased visibility in SERP and website visits. These efforts also provide a streamlined user experience for potential customers as it provides a much quicker path to conversion.


If you need help creating or optimizing your Local SEO strategy, we can help. Organix Digital offers ongoing SEO management (which includes Local SEO) or one-time GBP setups by individual location. We are a digital marketing healthcare partner based in Austin, TX who work with urgent care providers, specialty clinics, medical centers, and research/diagnostic companies.

If you want to leverage the full power of the internet to grow your business, visit https://organixdigital.com/.

We offer the following managed services:

  • PPC Management
  • Google Ads Management
  • Facebook Ads Management
  • SEO (Search Engine Optimization)
  • Content Marketing
  • Conversion Rate Optimization

We also offer the following short-term projects:

  • Conversion Audit & Tracking
  • Reporting Dashboard Development
  • Google Analytics 4 Integration
  • Keyword Analysis
  • Competitor Research
  • Local SEO Location Setups
  • Pixel Placements
  • Google Ads Audit
  • Google Ads Setup
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