The internet continues to shape consumer behavior and decision making. The first step in a person’s research of a product, service, or subject often begins with a Google search on a mobile device. Your position online is paramount to your success in reaching and influencing new customers, although competition is fierce, and experience is needed to implement online marketing campaigns that drive both incoming leads and marketing ROI.
What we have found through many conversations, audits, and analysis is that healthcare providers (and business marketers in general) typically have not seen the return they were expecting from their search marketing efforts. Or worse, they don’t know what they have received for their months or years of investment. At Organix Digital, we aim to change that.
The tools are not the problem – SEO and paid search ads (PPC) are critically important to online and real-world success. However, the execution, reporting, and expectations for each must be properly set and strategized. Our goal is to get our healthcare clients off to a quick start, seeing measurable results within weeks, not months.
We don’t see SEO and paid text ads (PPC) as separate entities. Instead, we start by understanding which specific pages matter to your business and ensuring those pages are ready and “Google-friendly”. We can then drive traffic to those pages so you can feel the impact sooner than later.
During this process, we work with you to establish the metrics that really matter to your business and then visualize them in a dashboard that is specific to tracking your unique goals.